Skip to main content

Transport Choices Segmentation and personas

Status of Publication: Published/Completed
Date produced: 2023
Commissioned/Funded by: Department for Transport
Authoring organisation/Author affiliation: Ipsos
Type of Resource: Research
Impairment area(s): Pan-impairment
Transport mode(s): Unspecified
Journey stage: Unspecified
Region: England (all regions)

Document summary

This technical report outlines the approach the Department for Transport (DfT) undertook to develop its transport user personas. The report: outlines the methodology undertaken for the study and provides a summary of the steps taken in the development of the personas, and provides clear instructions of the research methods used for those wishing to replicate or adapt the study

ncat is not responsible for any content, information or views shared on third party websites. All opinions, statements, or representations made by individuals or external organizations are their own and do not reflect the views or policies of ncat. When using the Resource Collection, if you find any broken links or require help and support, please click to launch an email to resourcecollection@ncat.uk